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Corporate History

Panfeng started its business from OEM exporting. However, Taiwan’s OEM market has gradually migrated following the ongoing industrialization. In response to this declining market, the founder engaged with rock OEM out of coincidence and this was the beginning of his rock-climbing kingdom.
From OEM to OBM, we needed to face ceaseless hardships every day. By hitting the nail on the head, we gradually put the rock-climbing business on the right track. In the following years, after planning numerous rock-climbing sites, we eventually established our own brand and developed an integrated manufacturing model to assure better product quality.
The enhancement of the public awareness of sports in recent years has made rock climbing a new sports choice for many people and the sport eventually became a competition item of in Tokyo 2020. Besides building up the physique, courage, judgment and others, climbing different heights through different routes also stimulate the self-challenging spirit. According to the founder, besides bringing a safe sports experience to the public, a well-designed rock-climbing site is also a “beautiful” installation art for climbers to promote health and enrich living aesthetics through sports.
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